Benefits of Lady Gay lotion
- 1972 - Lady Gay launched as the first branded lotion in Kenya by Boots pharmaceuticals
- 1987 - EAI acquires Lady Gay lotion from Boots
- 1991 - Relaunched in clear plastic bottle supported by 'New Unbreakable Bottle' campaign
- 1995 - Relaunched with new communication, new pack graphics and a pearlised pink plastic bottle
- 1998 - 50ml low cost unit pack launched
- 2000 - Relaunched with new packaging
- 2004 - Relaunched as Ladygay by Lux
- 2005 - Original Ladygay lotion reintroduced into the market
Lady Gay is available in 4 sizes to suit different consumer needs: 50ml, 120ml, 200ml and 400ml.
