Strong on stains, kind on hands
The Omo Pick A Box Show which attracted high loyalty and attention to viewers countrywide. The year 1998 - 1999 saw Omo relaunched as Omo Powerfoam Plus with new attractive packaging giving a bolder, more dynamic and modern look; new perfume and advertising. Omo has since maintained its top clean performance in all fabric and household cleaning.
Omo modern parenting concept
Omo was relaunched on a new concept : Modern Parenting in May 2003. This new concept encourages you to let your kids get dirty, so they grow up to be well rounded and successful adults. If you do let your kids get dirty, you'll need a powder that can cope. Allow your kids the freedom to get dirty and use a top clean powder' that delivers a good clean wash with the added benefit of stain removal. The endorsement from relevant authorities involved in Kid's development well known in their specialist fields. Use Omo Washing Powder for the Cleanest wash.
Omo's formulation contains special active molecules that have the ability to remove even the most stubborn stains first time, every time - giving impeccably clean clothes without the shadow of a stain, hence you get the satisfaction and pride in having done the best wash for your family.
Omo goes straight to the heart of the stain and powers it out leaving no traces of dirt and your clothes are left smelling clean and fresh. Omo is available in 25g, 50g, 100g, 200g, 500g, 1kg, and a new 3.5 kg pack size.
For tough food stains, tricky oils stains and ordinary ink stains on your garments, use Omo to power it out and give your clothes a clean wash. The rapid power actives work to remove the food residue so with minimal scrubbing your laundry gets spotlessly clean.
Omo progress machine wash
This new variant was launched in December 2003 in 1kg and 2kg. Omo introduces Omo Progress , the most advanced machine wash powder in the country. Omo Progress is packed with the ultimate in stain removal power that is guaranteed to get rid of most stubborn stains quickly and efficiently… leaving your clothes spotlessly clean and bright. Guaranteed Performance The new Omo Progress Rapid Power Actives go straight to the heart of stubborn stains removing them fast and completely, leaving your laundry spotlessly clean and bright. Free Scoop And there's more! You get a free scoop with every Omo Progress pack. So you know exactly how much to use. Check your pack for dosage instructions. “Other washing detergents require 3 times the amount to do the same job as Omo Progress!” Indeed! Omo Progress is about to change the way you look at washing your laundry.
Laundry tips for linen
A mild wash with Omo is recommended and retains the original crisp finish to the fabric, no chlorine bleach, dry by laying flat on clean non-coloured towel. Note that hand washing softens the feel of the linen which is sometimes preferred.
Laundry tips for lycra velvet
Hand wash with a palm full of Omo in lukewarm water. Never use chlorine bleach on any fabric containing Lycra. Either drip dry or machine dry using low temperature settings.

